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About Ron Baker

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Ron Baker

Ron Baker is the founder of VeraSage Institute, the leading think tank dedicated to improving the professions for posterity. As a frequent speaker, writer, and educator, his work takes him around the world spreading his Value Pricing message. He has been appointed to the American Institute of Certified Public Accountant’s Group of One Hundred, a think tank of leaders to address the future of the profession.

Webinars by Ron Baker

Replacing the Annual Performance Appraisal

April 26, 2013 |

Presented by:  Ronald J. Baker, Founder, VeraSage Institute

Most organizations and employees are dissatisfied with the annual performance appraisal. More than 90% of the academic studies show evidence that this tool is harmful. This program will provide proven strategies for more effective methods.

What You Will Learn:

•Origins of the performance appraisal—an inglorious history
•Disadvantages of annual performance appraisals
•What to replace the annual performance appraisal with

Interested in this course? Brand it as your own, generate leads, and make your website more powerful. CONTACT US

Measure What Matters to Customers: Using Key Predictive Indicators

April 26, 2013 |

Presented by:  Ronald J. Baker, Founder, VeraSage Institute

Learn how to capitalize on Key Predictive Indicators (KPIs), the innovative measures that define the success of your business as your customers do. If you want to increase your company’s profits by working smarter, this is the webinar for you.

What you will learn:

•What the Key Predictive Indicators (KPIs) are in measuring your business success, as your customers do
•How to capitalize on them
•How to measure them

Interested in this course? Brand it as your own, generate leads, and make your website more powerful. CONTACT US

Pricing for Profit, Part I: The First Law of Pricing

April 26, 2013 |

Presented by:  Ronald J. Baker, Founder, VeraSage Institute

The First Law of Pricing: All value is subjective.  Learn how to price for profit with these easy to follow steps. Understand the difference between the labor theory of pricing and the subjective theory of pricing.

What You Will Learn:

•Labor theory vs. Subjective theory of pricing
•Cost plus pricing vs. Value based pricing
•How to price your product or service for profit

Interested in this course? Brand it as your own, generate leads, and make your website more powerful. CONTACT US

Pricing for Profit, Part II: The Second Law of Pricing

April 26, 2013 |

Presented by:  Ronald J. Baker, Founder, VeraSage Institute

The Second Law of Pricing:  All prices are contextual.  Learn how to price for profit with these easy to follow steps.  Understand the difference between the cost plus pricing vs. Value based pricing.

What You Will Learn:

•Cost plus pricing vs. Value based pricing
•The 6 T’s for creating options
•How to price your product or service for profit

Interested in this course? Brand it as your own, generate leads, and make your website more powerful. CONTACT US